vehicle graphics / wraps

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What is a Car Wrap?

Vehicle advertising reaches those consumers who typically are not exposed to newspaper or television frequently. For example, it was found that people with long commutes are more difficult to reach with newspaper advertising; however, 96% of North Americans travel in a vehicle each week either as a driver or as a passenger. Mobile advertising delivers the information in a unique way to your target audience and reaches everyone without discrimination. Utilizing this advertising method is very cost effective to achieve the high impact a vehicle wrap has to offer.

Static vs. Mobile Billboards

Recent research has determined the effectiveness of moving billboards, or fleet advertising, through the study of Global Positioning Systems installed in trucks and traffic counts. This first-ever study was performed by the Traffic Audit Bureau (TAB), an independent non-profit organization that authenticates the circulation of out-of-home advertising such as mobile billboards. While the exposure is comparable, the cost for fleet advertising is half that of traditional outdoor advertising, or .70 cents per 1,000 impressions, according to TAB.

"Fleet advertising represents a unique media opportunity. It is less likely to get lost in the clutter or blend in with the background, as other out-of-home advertising can sometimes do," said Bob Swanson, advertising manager, Seiko. "If used strategically, fleet advertising, by its very nature, has the potential to be more dynamic and captivating."

WRAP FACTS:

Listed below are some of the factual aspects that make vehicle advertising such an attractive option for your marketing strategy.

 Durability - We use the best Avery and 3M products available in the industry. Each component is backed with an impressive proven warrantee. Vinyl’s have 5 – 6yr manufacturer warrantees and our solvent inks have a range of 3 – 7yr life depending on the user’s desired program. These ranges are often increased due to prime weather conditions. We also use a 2 mil lamination that acts as a protective film against many abrasive cleaning applications and protects the print from minor scratches and regular wear-and-tear.

 Cost-benefit - One of the many benefits that makes vehicle advertising so attractive is the actual cost involved to produce a wrap. With partial wraps and complete wraps, Wrap It Grafix has something for every business’ budget. Vehicle advertising is by far the most cost effective way of exterior advertising.

 Impressions - According to the Transportation Advertising Council, vehicle advertising generates between 30,000 – 70,000 daily vehicular impressions.

 Vehicle signage garners about 8.4 million impressions in a 12-month period.

 Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.

 Value Pak offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.

 Direct mail reaches 20,000 names with one post card mailer.

 Seven city buses get 600,000 impressions in two months.

 Billboards get 700,000 impressions in one month.

 Paint protection - Vehicle wraps protect paintwork against sun damage, minor abrasions and small stone chips. The vinyl can also be removed after the promotion, or vehicle turnover, leaving the original paintwork in the same condition it was before it was covered.

 Impact - Unlike traditional forms of outdoor advertising, vehicle advertising goes to where the people are. Vehicle wraps demand attention and gets the message to the highest visibility areas and most densely trafficked areas of cities, towns, parades, shopping malls, restaurants, highways and byways.

A recent poll shows that:

 90% of travelers notice graphics on wrapped vehicles.

 75% of people form impressions about a company based on the fleet graphics.

 30% of people make purchasing decisions on impressions they receive from company vehicles.

The numbers show that we are a highly visual society, driven by effective advertising and marketing. Vehicle advertising accommodates to all levels of business and projects the message like no other form of advertising can. Studies from the American Trucking Association show that just in a single year, an average delivery truck can make approximately 16 MILLION visual impressions!